I love My Publicist

The Prescription for Spin

How O.J Simpson will be #1 in America Again Tuesday, August 28, 2007

Filed under: News — ilovemypublicist @ 9:18 am


Pre-orders for the O.J. Simpson book If I Did It on the Barnes & Noble Web site are higher than the chain expected, but its decision not to carry the book in its stores still stands.

“We still have no plans to stock it in our stores,” spokeswoman Mary Ellen Keating told The Associated Press.

Last week, Barnes & Noble said it did not expect the book to sell well and would only offer it through their Web site, Barnes & Noble.com, or by special order at a Barnes & Noble store. Since then, the book has jumped into the top 50 on the Web site and ranked No. 48 as of Sunday night.

Interest in the book has been fueled by last week’s announcement that Oprah Winfrey would feature Denise Brown, Nicole Brown Simpson’s sister; and Goldman’s parents, Fred and Kim Goldman on a show scheduled to air Sept. 13.

After public outrage led HarperCollins to cancel the release, a federal bankruptcy judge eventually awarded the book rights to Goldman’s family to help satisfy a $38 million wrongful death judgment against Simpson.

Prescription: In holding back on a highly visible marketing push and standing firmly that the book would not be offered in stores, Barnes & Noble seems to come off as neutral, socially responsible and a possible avenue for monetary justice for the Brown and Goldman families. No one is mad at Barnes and Noble right now because frankly, sometimes drama can sell itself.

Read the full story here: 



Why Lindsay Lohan LOVES her Publicist! Sunday, August 26, 2007

Filed under: News — ilovemypublicist @ 4:11 pm

 Lindsay rehab

What looks to be a great strategy from Lindsay Lohan’s publicist, Leslie Sloane, photographers who used to catch her clubbing were invited to snap away at her NEW pursuits: Reading, writing in a journal, working at a nearby supermarket, and caring for horses as part of her “equine therapy,” according to OK! magazine. It seems as though the starlet staged a campaign for an easy sentencing in the days leading up to her scheduled Aug. 24 arraignment.

On the same day that prosecutors filed seven misdemeanor drunken driving and cocaine possession charges against her, the 21-year old actress reached a plea deal that calls for her to spend one day in jail, serve 10 days of community service and complete a drug-treatment program. Moments after her plea deal was announced, Lohan released a statement to the media through her publicist in which she confirmed her substance abuse.

According to Lawrence Taylor, a Los Angeles lawyer who deals exclusively with DUI cases, Lohan’s punishment could have been far more severe — anywhere from 96 hours to 12 months in jail.

“She got off fairly easily,”Taylor said. “Ten days community service counts as 10 days jail, plus the one day she’s doing which she probably has credit for having spent those few hours in jail after the arrest.”

Do you think someone who was not famous would have gotten the same deal?

Read the full story here:


Photo Credit: OK! Magazine


The NEW Britney Spears photo you want to see

Filed under: News — ilovemypublicist @ 11:48 am


 Britney is pulled over by L.A. Highway patrol for speeding- August 24  

If the headline to this blog and the photo above look and feel like a set up you are wrong, it’s called Buzzzzz.

Looks more like we are being set up for Britney’s big comeback song about her “baby boy” deserting her.

The track – which has been leaked on the internet – features the 25-year-old divorced mother-of-two singing a ballad over a slow beat to the sound of toy chimes.  A source said, “This is obviously just a demo and not a finished or official release in any way. It is a shame someone would leak unfinished, unmastered and incomplete work.”

We’ll just have to see if Britney can do it one more time.



Photo Credit: HotShots World Wide/Splash News


John Singleton Accident Kills Jaywalker, New Movie Safe Saturday, August 25, 2007

Filed under: News — ilovemypublicist @ 2:09 pm

   Illegal Tender

Oscar-nominated director John Singleton was driving a Lexus SUV when it struck and killed a jaywalker who stepped in front of the car, police said Friday. Singleton, 39, immediately stopped his car and waited for police to arrive after the accident Thursday night in the city’s Jefferson Park neighborhood, said Officer Jason Lee, a police spokesman.

“Mr. Singleton stopped and identified himself as required by law and was not under the influence of drugs or alcohol,” Lee said. “He was questioned and released.”

The woman was taken to a hospital where she was pronounced dead Friday morning, Lee said. She was identified as Constance Russell, 57, of Los Angeles.

Other details were not immediately released, and an after-hours call to Singleton’s agent was not immediately returned.

Singleton, whose debut film, 1991’s “Boyz N The Hood,” earned him two Oscar nominations, has also directed “Poetic Justice,” “Shaft,” and “2 Fast 2 Furious.” He was the producer of “Hustle & Flow,” “Black Snake Moan” and the just-released “Illegal Tender.”

Prescription: The best thing to do when tragedy strikes is to be honest and follow the rules. Kudos to Singleton for doing the right thing and taking responsibility. Since this happened over the weekend, I’m sure we will be getting a formal statement any minute expressing remorse from his publicist. It’s NEVER good when a life is lost but this fatal accident and Singleton’s remorseful actions may garner new fans and drive ticket sales.



Battle of the Black Blogs: Mediatakeout.com vs. Bossip.com

Filed under: News — ilovemypublicist @ 12:04 am


According to Wikipedia, a PUBLICITY STUNT is a planned event designed to attract the public’s attention to the promoters or their causes. PR stunts are great ways to drive sales, increase viewers or… attract advertisers.

In today’s webisode of I Love My Publicist we look at what seems to be a fairly new online magazine called Expozure.com that posted an “exclusive in-depth interview” with Fred (no last name given in the story), founder and creator of Mediatakeout.com.

In the article, Fred gives up some big numbers about his site and really expo(z)es how he feels about his competitor Bossip.com.

“They aint got nothing on us. They cant mess with us! Man we have 80 million page views in a month. When you start talking 80 million page views, that’s not black blog numbers, that’s New York times, USA Today, that’s not black blogs numbers. Not even the white blogs can mess with us.”

The interview with Fred gives insight as to how MediaTakeOut.com gets it’s exclusive content and closes with some very interesting reader comments. The comments are angry and suggest that the person conducting the interview isn’t even a journalist and that the story is riddled with typehoes. I mean typos. It also suggests that MediaTakeOut.com lies about their juicy scoops setting up Bossip.com for an inevitable rebuttal.

Now USUALLY, when publicists allow their clients to be interviewed “exclusively” they pick the media outlet with the highest circulation and biggest demographic that suits their client. According to the comments, Expozure.com doesn’t seem to have been around too long.

Is this all just gossip or an attempt to take somebody out?



The Remake of Keyshia Cole Into Mary J. Blige Friday, August 24, 2007

Filed under: News — ilovemypublicist @ 9:52 am

Keyshia Cole is just like you 

The seeds were planted early. When we first heard Keyshia Cole’s raspy yet distinguished voice it reminded everyone of only one person we had heard before- Mary J. Blige. Keyshia had that same swagger and toughness and that “thing” that made her a little rough around the edges but very likeable. Just like when we first met Mary back in the 90’s. Then we saw Keyshia team up with Diddy. Just like Mary. And sometime early last year the comparisons were just too many to overlook which brings us to the current marketing campaign for Keyshia Cole’s new album.

Both ladies are on the same record label so the hype can be controlled and managed internally. Nice set up right? Smart.

At first, the tag line doesn’t really make sense. Just like you? Is she trying to connect with her fans in a more personal way, trying to drive home the message, you and I are one?

Or, is there an underlying message to fuel new rumors, spark excitement for sales and set the stage for the entrance of a new diva into the world of R & B?

Do you think the record label is setting up a controversy to drive sales?

Read about the new cover and news here:




Was it media God or HUSBAND, Slapped Preacher Juanita Bynum? Thursday, August 23, 2007

Filed under: News — ilovemypublicist @ 11:46 am


Photo Credit: Google Images/ Rich Addicks/AJC


Juanita Bynum, a preacher whose fiery and frank sermons about women’s empowerment have won her a national following, was attacked by her husband in the parking lot of an Atlanta hotel early Wednesday morning, police said.

Bynum and her estranged husband, Thomas W. Weeks III, had met up at Renaissance Concourse Hotel near Atlanta’s Hartsfield-Jackson International Airport to try to reconcile, Atlanta police said. But while at the parking lot about 4 a.m., the two got into a physical fight until a bellman at the hotel pulled Bynum’s husband off her, Officer Ronald Campbell said.

“She was bruised up and battered,” Campbell said. “She had purple bruising around her neck and upper torso.”

The husband, who is also a preacher, left the scene. No charges have been filed against him, according to police.

Prescription: Every action has a reaction. Ms. Bynum is a public figure and there are really two options as to how she can handle this situation. She can either retreat and try not to comment because this story will eventually fade away Or, after the dust and emotions settle it might be a good time to chat with a publicist about how to use this public incident to leverage her divorce case, raise her public profile, elevate her platform for women’s empowerment and drive sales of her books and cd’s.

We’ll have to see how this prays out.

Like a rapper who goes to jail, does this incident give Ms. Bynum more credibility?Read the story here:http://www.ajc.com/metro/content/metro/atlanta/stories/2007/08/22/bynum_0823.html