Rapper Twista, who was tapped by McDonald’s to perform during its nationwide concert series, has been dropped from the lineup because of his “controversial lyrics,” the fast food giant said Monday.
The Chicago rapper is better known for his lightning-fast rap delivery than particularly raunchy content: His hits include “Slow Jamz,” with Kanye West and Jamie Foxx, and “Overnight Celebrity.” However, he does use explicit language and reference drugs in his some of his rhymes.
McDonald’s, which initially signed the rapper to perform in Chicago for its 10-city concert series, said it could no longer support Twista for the Aug. 7 performance.
“Although we respect free speech and artistic expression, we do not condone or perpetuate derogatory language,” said spokesman William Whitman in a statement. “We want to ensure these free concerts are fun as well as appropriate for all of our customers.”
Prescription: Things like this happen a lot in big companies where the brand is a mega giant in it’s industry. I think this was just a case of smart marketing people who were too busy pushing and promoting its brand to a core audience and demographic that they forgot or maybe overlooked a minor detail that had the potential to blow up in it’s face–Twista’s explicit lyrics and a possible connection to happy meals for kids.
Now, I’m not one to take food out of anyone else’s mouth, Twista, ( no pun intended) but McDonald’s did the right thing by pulling him off the tour. The idea was a great concept but not really a good overall fit for the brand. But, props have to go Twista for his final rebuttal:
Twista said that typically, when he performs at events that are more mainstream and that attract kids, he cleans up his lyrics, and had intended to do so for the Chicago performance.
“I was actually going to have a school with a choir come sing the song ‘Hope’ with me. So now … McDonald’s have to tell the kids that they can’t perform.”
Imagine Ronald McDonald delivering that message!
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