I love My Publicist

The Prescription for Spin

OOOPS! DONALD TRUMP DOES IT AGAIN….. Monday, August 20, 2007

Filed under: News — ilovemypublicist @ 1:17 pm


 DONALD Trump wants to try to whip the world’s most famous trio of bimbos into shape and save their careers. The Donald tells Page Six he’s talking with Britney Spears about appearing on his upcoming “Celebrity Apprentice,” and that Paris Hilton has also expressed an interest in being scrutinized by the mega-mogul. He’s also planning to call Lindsay Lohan this week to see if she’d be willing to try to salvage her plummeting career on the show. “We’re negotiating with Britney right now. Can you imagine her doing it?” Trump told Page Six. “We’re not sure what will happen. She’s a [bleep]ing mess. And that little reality show she had did nothing. But she likes the idea of being on television and I think she’d be great.” Hilton, he adds, “wants to be on, and we’re thinking about it, but I don’t know if we’re going to do it.” And Lohan? “Another [bleep]ing mess. We haven’t asked her yet, but I’m going to call her this week. It would a positive thing for her to do . . . for all of them,” he says. Hilton’s spokesman, Mike Sitrick, said he wasn’t aware of any deal but acknowledged that Trump and Paris’s father, Rick Hilton, are friends. Reps for Spears and Lohan didn’t get back to us. In the meantime, Trump says he’s already signed an eye-popping list of A-listers, B-listers and has-beens to be subjected to his notorious “You’re Fired” treatment. They include: Jim Cramer, Carmen Electra, Joan Rivers, Naomi Judd, George Foreman, original “Apprentice” villain Amorosa, Kimora Lee Simmons, Pete Rose, Dana Patrick, Tony Hawk and Jeff Gordon. “There are more than a hundred others who want to be on the show,” Trump said. One big name who definitely won’t appear is Rosie O’Donnell, who slung mud with Trump when she was on “The View.” After Trump recently said he’d consider having her on, her rep shot back, “It will not happen in this lifetime or beyond.” In the celebrity version of “The Apprentice,” the stars will raise money for various charities during the competition in which they vie to work for Trump.

PRESCRIPTION: Trump knows the real estate game but he may in fact know the media game even better. Welcome to the world of media hype. It works for the Donald. He knows exactly what to say, when to say it and will stay out in front of the media as long as it takes to spark the interest he needs for the new season of The Apprentice. He already has a slew of A & B-list celebs who have agreed to be on the show but something else was needed to make this “timely” and newsworthy. Perhaps call Michael Jackson? no. Call, or SAY you are going to call the three biggest names in media right now- Britney, Paris and Lindsay. Even if the trio never end up being on the show, the idea of Trump calling them, and the idea of these three ladies on the show would make it nothing short of extremely interesting. The other part of this story that makes it so juicy and appealing is that Trump calls these three ladies “a mess”. It’s like inviting someone to dinner and calling them a pig. Still, the media can resist Donald, ever.

Kudos to Donald, he may have in fact be on track to reviving the Apprentice and the excitement that surrounded the first couple of seasons.

The lesson here: Build a little buzz, then Sting’em like a bee.

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